Thursday 6 November 2014

Jay Z Bought Champagne Brand “Armand de Brignac”

American rapper and husband to famous Beyonce, Jay Z has bought the Champagne brand Armand de Brignac.
The brand is famous for its golden bottles which bear an ace of spades insignia and cost around £188 ($300) each.
Sovereign Brands, a New York-based wine and spirits company, said it had sold the label to the hip hop star for an undisclosed sum.

Armand de Brignac is produced by a staff of eight people at the Cattier family house in the French town of Chigny-les-Roses.
The fizz was launched in 2006 when it was also discovered by the Izzo and 99 Problems singer, who then featured it in his video for Show Me What You Got.

The rapper often includes lines about Champagne in his lyrics.
In Young Forever he says: "And you never get old and the Champagne's always cold."
Yvonne Lardner, a spokeswoman for Sovereign Brands, said that the company has had a "wonderful relationship" with Jay Z.

"He became interested in owning the brand and made us an offer we simply couldn't refuse," she said.
"To establish an iconic, credible high-end Champagne in such a short period of time is something truly remarkable." 

In one high-profile incident, Jay Z brought out a display of 350 of the bottles of Armand de Brignac in 2012 when he and his wife Beyonce threw a fundraising party for President Barack Obama at a New York nightclub. 

The giant presentation was quickly covered up, with Mr Obama's re-election campaign presumably concerned about appearing near the pricey beverage.
The acquisition is the latest business venture for Jay Z, whose real name is Shawn Carter.

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