David Beckham is following in the footsteps of wife Victoria and launching his own fashion line.
"Her business is
separate from this," said David about Victoria's involvement in the
decision. "But obviously she's part of this too, because we're partners.
We're husband and wife. She's excited about this."
It's not the first time
that the footballing star has tried his hand at fashion – he has already
collaborated with brands including Adidas and H&M, as well as creating a
capsule collection for menswear brand Belstaff earlier this year.
"Throughout my career
I've had quite a few sponsorship deals, but this takes it to a different level,
a different area," added David. "I've gone from being in a
sponsorship deal to now becoming an owner."
Global Brands, who also
work with brands including Calvin Klein and Tommy Hilfiger, revealed to WWD
that it was David's 'star power and status as one of the world's most famous
sports and style icons', teamed with Simon's 'deep understanding of consumers,
talent, and sports and entertainment rights' which led them to go ahead with
the deal.
copy cat
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