IMG Models
president Ivan Bart insisted it's time the fashion industry started catering to
people of all shapes and sizes. He said: "Brawn has a body positive
message. Brawn is physical strength.
The body positive messaging and size
diversity is something that's relevant and something that continues to be on
everybody's mind. We have to extend the conversation for me."
The agency
behind stars including Gigi Hadid and Kate Moss is taking a very different
direction by signing its first male plus-size model. IMG Models has launched a
new big and tall division called Brawn – and this week introduced the world to
Zach Miko.
Zach, 26, is
6'6" and has a 42-inch waist and has previously modelled for US department
store Target. But he confessed that joining the ranks of famous faces including
Gisele Bundchen is in a completely different league.
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