The Guardian, Nigeria’s
most trusted newspaper, launched its online TV platform, Guardian TV, on
Tuesday, April 26 2016.
Guardian TV will provide
exclusive video interviews, as well as up-to-the-minute videos from across the
world, and will be available on virtually any device that has an internet
connection, including personal computers, tablets, smartphones, and Smart TVs.
Guardian TV has partnered
with some of the world’s top online news and video outlets in order to provide
it’s viewers with the best in news entertainment and sport. Partners include Al
Jazeera, AFP, Reuters, CNBC Africa, Bloomberg, Forbes Africa TV and France 24.
The list also includes Blustar Entertainment, Ebony Life TV, Ovation TV,
Frontera, Channels TV, and Omnisport, the world’s number one sports content
provider.
The website,
www.tv.guardian.ng, officially launched today, and The Guardian’s Executive
Director, Toke Alex Ibru, is confident Guardian TV will revolutionise the short
form video content market in this part of the world.
He says: “Guardian TV will
offer content providers a platform to reach out to larger audiences and
demographics, both locally and internationally. I expect Guardian TV to in the
not-too-distant-future become the number one source in Nigeria for quality short
videos on news, entertainment and sports.”
The service is being
launched in partnership with Ventra Media Group a full-service digital
marketing and rights agency whose range of services includes digital strategy,
growing social media audiences and planning, as well as buying digital media
for brands and content owners. The outfit also specialises in platform
development and monetisation for content owners such as The Guardian.
Daryn Wober, CEO, Ventra
Media Group says, “We believe that Guardian TV represents the first of its kind
in the market where a traditional newspaper business has stepped forward to
provide a dedicated online video platform. The combination of Ventra’s product
and technical expertise combined with the online reach of The Guardian will
provide audiences with an unparalleled service.”
The launch of Guardian TV
comes after the complete re-launch of The Guardian’s digital platform. The new
service is part of a continued investment by the group in to its digital
operations and products. The organisation has signalled its intent to launch
products and services that can compete on an international basis.
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