The Guardian, Nigeria's
most credible and trusted newspaper, is pleased to announce the launch of
Guardian Brand Studio, an innovative multi-platform content marketing solution
for advertisers.
Following on from the
launch of Guardian TV and the overhaul of its digital platforms, this launch
demonstrates The Guardian's ongoing commitment to being a leader in the market.
Guardian Brand Studio
consists of a team of writers, designers, videographers, developers and researchers
that work with advertisers to create branded content to reach influential and
well educated audiences in Nigeria, the diaspora and globally. We use our
journalistic and storytelling skills to work with brand marketing departments
to create compelling content that will engage audiences on our platforms and
beyond.
Toke Alex Ibru, the
Executive Director, The Guardian Newspapers, stated, "The media industry
is continually evolving and requires publishers to adapt to the ever changing
needs of our audience and advertisers. The launch of Guardian Brand Studio
continues to build on our vision to become the most progressive and innovative
publisher across the region".
Daryn Wober, CEO Ventra
Media/ Guardian Digital said, "The Guardian Brand Studio will allow our
advertiser partners to create content and tell stories in partnership with a
leading news brand. All the skills that The Guardian has built around
multiplatform journalism and content creation can be harnessed for the benefit
of their brands."
The studio has already
worked with brands such as Zenith Bank, Jumia, Nairabet and United Capital to
deliver campaigns using editorial, photography, video, info-graphics and
technology. Advertisers provide Guardian Brand Studio with a creative brief and
the team deliver a content and distribution strategy before moving to
production and syndication. Content is then made available across all of The
Guardian's platforms including print,online, Guardian TV and social channels.
Clients are also then able to utilize content and assets across their own
platforms to achieve maximum reach and impact.
Further information on
Guardian Brand Studio can be found at guardian.ng/studio or by emailing
studio@guardian.ng
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