Lai Mohammed,
made the commendation in Cannes, France, where he is at the head of the
Nigerian delegation to the ongoing 2017 MIPTV, the forum for TV and online
content producers in the world.
The Minister
of Information and Culture, Alhaji Lai Mohammed, yesterday hailed Nigerian TV
and film content producers for their impressive work in deepening the industry,
but challenged them to do more to tell the Nigerian story and do more of
co-production to enrich their content.
He said he
was impressed with the presence of such Nigerian content producers as Iroko,
Aforevo and Consolidated Media Associates Limited, owners of Soundcity and
ontv, SpiceTV, Access24 and on MAX, at the global forum, hence his decision to
personally visit their stands to encourage and support them.
On the
importance of the forum, Alhaji Mohammed described MIPTV as ‘’a shopping mall
for content and formats for channels,’’ adding: ‘’The idea of this MIPTV is to
create a forum for the media and the entertainment world, especially television
and films, to meet other stakeholders including content producers and channel
owners in an attempt to further deepen the industry.’’
The Minister
said his delegation which include the Chairman of the Senate Committee on
Information, Senator Sulaiman Adokwe, and Director-General of the National
Broadcasting Commission, NBC, Mr. Is’haq Modibbo Kawu, will leverage on their
attendance of the forum to enrich the digitization of television broadcasting
in Nigeria.
‘’We must see
how we can build contacts and relationships that will enrich content production
when we go fully digital,’’ he said, disclosing his plan to visit other African
countries to exchange ideas on digitization.
As part of
his activities at the forum yesterday, the Minister was taken on a guided tour
of the sprawling venue of the MIPTV, during which he visited the stands of
notable Nigerian content producers such as Iroko and Aforevo, as well as those
of Bollywood and Zee World.
Earlier on Tuesday, at a dinner hosted by the NBC
for members of the Nigerian delegation, the Minister called for self-regulation
by Nigerian content producers. He said they should appreciate the fact that
films are not just to entertain but also to educate, hence the need for them to
get ‘’wholesome products’’.
How is the government helping out?
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