Roger Federer
topped the 2020 Forbes magazine list of highest-paid global athletes announced
Friday.
He led the
lineup for the first time with pre-tax earnings of $106.3 million (95.5 million
euros).
The Swiss
tennis legend, a men’s record 20-time Grand Slam singles champion, becomes the
first tennis player atop the annual list since its 1990 debut.
He rose from
fifth in 2019.
Federer’s
haul over the past 12 months included $100 million from appearances fees and
endorsement deals plus $6.3 million in prize money.
His previous
best showing was second in 2013.
“His brand is
pristine, which is why those that can afford to align with him clamour to do
so,” University of Southern California sports business professor David Carter
said.
The ongoing
coronavirus pandemic that shut down sports worldwide caused the first decline
since 2016 in the total income of the world’s 100 top-paid athletes, a 9% dip
from last year to $3.6 billion.
Another
plunge is expected next year from the shutdown.
Portuguese
football star Cristiano Ronaldo was second on the list at $105 million, $60
million in salary and $45 million from endorsements.
Argentine
football hero Lionel Messi came third on $104 million, $32 million of that from
sponsorship deals.
Messi and
Ronaldo, who have traded the top spot three of the past four years, saw their
combined incomes dip $28 million from last year due to salary cuts when
European clubs halted play in March.
Brazilian
footballer Neymar was fourth overall on $95.5 million, $25 million from
endorsements, while NBA star LeBron James of the Los Angeles Lakers was fifth
on $88.2 million, $60 million of that from endorsements.
NBA star
Stephen Curry of the Golden State Warriors was sixth on $74.4 million with
former teammate Kevin Durant next on $63.9 million.
Tiger Woods,
the reigning Masters champion and a 15-time major winner, was eighth on the
list and tops among golfers at $62.3 million, all but $2.3 million from sponsor
deals.
Woods topped
the Forbes list a record 12 times before an infidelity scandal helped end his
run.
Two NFL
quarterbacks rounded out the top 10 with Kirk Cousins ninth at $60.5 million
and Carson Wentz 10th on $59.1 million.
The top 100
featured athletes from 21 nations and 10 sports.
More NBA players
made the list than those from any other sport at 35.
Spanish
footballer Carlos Ramos, the Real Madrid captain, was last among the 100 on
$21.8 million, including $3 million in endorsements.
Two women,
tennis stars Naomi Osaka of Japan and Serena Williams of the United States,
made the list, the most females on it since 2016.
Osaka ranked
29th overall on $37.4 million ($34 million in endorsements), four spots ahead
of Williams with $36 million ($32 million in endorsements).
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