Thursday, 15 January 2015

New Face Of Maybelline New York Is Gigi

Jelena Noura Hadid known as Gigi Hadid has landed one of beauty's most coveted cosmetics campaigns, becoming the new face of Maybelline New York. 
Gigi is an American fashion model and TV personality. She was named one of 12 rookies in Sports illustrated annual issue in 2014. She has also made several appearances on The Real Housewives of Beverly Hills.
The 19-year-old revealed the news in a video shared on her Instagram account.
The short clip sees Gigi answering a quick-fire round of questions, before being asked, "Tell us something nobody knows about you."


"I'm the new face of Maybelline New York," she replies, beaming at the camera.
The full campaign will be released in October later this year, but Gigi gave fans a sneak peek of the images, as well as a behind-the-scenes peek at her photos on the computer.

"I'm so beyond honoured and excited (at a loss for words, really) to be the new face of @Maybelline!" she captioned the image.

"Thank you so much to my team at @imgmodels @luizmattos1906 for believing in me and helping make this happen, and to the whole #MaybellineNewYork team for being so welcoming; it's such a dream come true to be a part of this family."

Gigi has already bagged highly coveted modelling jobs from walking the Chanel runway to featuring in Pirelli's world-famous calendar, however she revealed that Maybelline was a particularly special brand for her.

"In middle school, I wasn't allowed to wear make-up," she explained to Vogue. "I secretly bought Maybelline's SuperStay 24HR concealer at CVS. I thought it as the coolest thing in the world."
When it comes to beauty, Gigi, who has been modelling since she was ten years old, admitted that she loves to experiment with cosmetics.




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