Jayz Launch Pioneer Music Streaming Service

The most talked about adventure in the entertainment world has officially been launched by US RapperJay Z, his new music streaming service is named Tidal, and he seeks the help of the biggest personalities in entertainment.
Madonna, Rihanna, Beyonce, Kanye West and Alicia Keys are among the A-list celebrities who co-own Jay Z's new venture.

Tidal is being billed as the first artist-owned platform for music and video.

It hopes to address musicians' concerns that they are losing out financially in an age of music downloads and booming streaming services.

Speaking at the launch event in New York, Alicia Keys said Tidal aims to "forever change the course of music history".

The co-owners - who also include Daft Punk and Jack White - lined up on stage to sign a declaration of a "whole new era".

"Our mission goes beyond commerce, it goes beyond technology. Our intent is to preserve music's importance in our lives," Keys said.

"Music is the language of love, of laughter, of heartbreak, of mystery. It's the world's true, true, without question, universal language." 

Tidal is likely to face tough competition from existing streaming services like Spotify. Like Spotify, Tidal is a membership-based service.

For $19.99 (£13.50)a month, subscribers are able to access to millions of songs and videos which users can stream or listen to offline.

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