Forty-eight years old Pamela
Anderson, is fronting the fashion retailer's spring/summer 16 collection, and
even slipped back into her iconic red swimsuit. According to creative director
Soki Mak, the shoot is intended to empower women and promote girl power.
It's almost three decades
since she made her debut as a model, but Pamela Anderson shows no sign of
slowing down. The former Baywatch actress has been unveiled as the new face of
Missguided – and the pictures are incredible.
She follows in the
footsteps of former X Factor judge Nicole Scherzinger, who previously had a
collection with the brand, but Nitin Passi, founder of Missguided, confessed
Pamela is their dream collaboration.
Nitin told Look magazine:
"Pamela is like our Missguided spirit animal – she embodies our brand
attitude and resonates with a large proportion of our audience who grew up in
the 90s. It's definitely a bold move for us."
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