The Fashion East event was taking place at a venue on Gray's Inn Road when the incident happened.
The man, who is thought to
have been working on an adjacent building, hit his head on a scaffolding pole
after he fell 30ft through a corrugated glass panel.
Blogger Zoe LDN was in the
audience and tweeted: "A man just fell through the roof of the topshop
show space in front of me and I'm shaking. I saw his head hit the
scaffolding."
The show continued despite
the accident
The London Ambulance were
alerted about the accident - a "fall from height" - at 1.18pm.
A spokesman said: "We
sent an ambulance crew and London's Air Ambulance to the scene.
"We treated a man
reported to be in his 30s for a back injury. He was taken to The Royal London
Hospital, as a priority, by road ambulance, escorted by the doctor from
London's Air Ambulance."
Some witnesses expressed
their surprise that the catwalk show continued despite the accident.
Zoe LDN said: "To be
honest I'm pretty upset that the show carried on going. It was unfortunate, but
we all saw the man fall. They could have stopped."
Topshop said it did not
stop the show because the injured builder was immediately dealt with.
A spokesman said: "We're
aware that people are asking why we didn't stop the show, as soon as we
realised what had happened medical staff and production security were taking
care of him.
"The builder was
working on an adjacent building site to the Topshop show space and walked on
the corrugated glass roof on top of the space - as to why he walked on it we do
not know yet - but the slate of glass gave way."
Topshop tweeted: "For
those at the #TopshopShowspace earlier for @fashion_east the worker from the
adjacent building is being cared for by medical staff."
On Sunday, the Topshop
Unique show starred Cara Delevingne and Jourdan Dunn and attracted a host of celebrity
spectators.
Fashion East, a project
aimed at helping to nurture emerging young designers through the difficult
early stages of their career, receives sponsorship funding from high street
fashion chain Topshop, Topman and the Greater London Authority.
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