The label is yet to be named but is in partnership with British retailer Parkwood Topshop Athletic Ltd.
Speaking on
the new partnership today, Beyonce said; “I could not think of a better partner
as I continue to grow the Parkwood business. I have always loved Topshop for
its fashion credentials and forward thinking“. “Working with its development
team to create and produce a technical and fashion-led collection is exciting
and I’m looking forward to participating in all aspects of this partnership.”
Philip Green
of Arcadia (Operators of Topshop) has stated that this is more than his other
conventional collaborations – it is a partnership.
We can’t wait
to break a sweat in them!
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