According to Southern Sun, a TWENTY-FOUR-HOUR international TV news operation, ARISE NEWS, set to rival existing giants in the global market was launched on Monday from its main News Centres in London, New York, Johannesburg and Lagos.
ARISE NEWS, will have a strong African footprint and serve underserved communities in the USA and other parts of the world, supported by a further eight bureaux around the globe stretching from Beijing to Rio de Janeiro.
A sister channel, ARISE 360, which will be entertainments-based with fashion, music, sports and pay per view films, will start broadcasting toward the end of this year.
The 'arrival' of the network was
announced by company executives in London and New York.
Chairman and Editor in Chief of ARISE
NEWS and ARISE 360 is a leading African media entrepreneur, Nduka Obaigbena,
owner and publisher of the global glossy style, fashion and culture magazine,
ARISE, and the publisher of several other titles, including one of Nigeria's
daily newspapers, THISDAY.
Obaigbena said: 'We will attract a
global audience interested in emerging markets, developing countries and
evolving politics. With headquarters and bureaux throughout Africa, Asia,
Europe and the Americas, we are ready to speak to our audience and give them a
voice as well.
'We are a new international network
established to reflect the new world order not hardwired to the old and built
to reflect the modern way news is consumed. Nowhere is this more important than
in the emerging economies.'
Mr Obaigbena stressed: 'There will be
no state funding and no state agenda. Our coverage will be balanced,
comprehensive and completely independent.
Our efforts will concentrate on robust
journalism anchored on imperatives of the marketplace.' Rob Beynon, a former executive producer with ITN and Sky News and now International Head of Operations at ARISE NEWS, said a team of TV news experts had been assembled from around the globe.
Thumbs up Chief Nduka.
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