One Direction Announced New Fragrance

One direction revealed their highly anticipated debut fragrance, Our Moment, on Thursday night.. Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne unveiled their new scent which goes on sale in August, at the top of London's iconic skyscraper The Gherkin.

Talking about their decision to release a perfume, Liam explained that it was all down to a fan. "A fan on Twitter started a petition for us to make a fragrance and it all went from there," he said.

Harry added, "It's been a long and exciting process and we're really proud to have made a One Direction fragrance!"

Niall revealed that his family has tried the scent. "I've tested it on my family and they love it - and we can't wait to show it to our fans across the world."

With their two globe conquering albums, Up All Night and Take Me Home, One Direction have established themselves as the world's biggest band. Their scent Our Moment is both inspired by and dedicated to their fans.

The band worked closely with fragrance experts Firmenich to choose their favourite scent, ultimately creating a vibrant and playful fruity fragrance.

Our Moment will be launching exclusively at Harrods on 25 August in the UK, before going on sale nationwide from 9 September.