Kanye West debuted "Yeezus," his sixth studio album, to a crowd
of critics, fans and celebrities on Monday night at an event equal part
listening party and public art exhibition.
The festivities took place at
Manhattan's Milk Studios, but rather than following the countless PR and
fashion events that Milk has hosted before, West instead chose the Meatpacking
District building's loading dock. Attendees were let in one by one, a slow
process that would have led one to believe that only a select few were being
given the privilege of the record. That was not the case: The venue was open to
the street, so anyone within earshot could hear the album which had hitherto
been shrouded in secrecy, and anyone within eyesight could see the basic video
imagery that went along with the audio.
That's in keeping with West's
public -- and global -- debut of "New Slaves," but there's more to
the theme than a simple stunt. Though the likes of Jay-Z, Beyonce, Busta
Rhymes, Theophilus London, Timbaland and Q-Tip stopped by, West seemed most
pleased to see that his work had the potential to be heard by passersby. Long
after Jay-Z and Beyonce had stopped their all-out, hands-in-the-air dance-along
to the vibrant album, West became excited when a city bus drove by and grabbed
the microphone to remark on the fact that the event was "out here in the
middle of New York City blasting music and nobody is shutting us down."
West also put one matter of
confusion to rest: "I want to explain something about the album title.
Simply put, 'West' was my slave name and 'Yeezus' is my god name."
By this point, near the end of
the second of the album, West was decidedly free-spirited,
dancing and shaking hands with fans. It was easily his happiest public appearance
in months, a period during which bloggers noted West's perma-scowl. At the
start of the night, West seemed more antsy, rattling off a series of somewhat
curious justifications, saying he didn't release singles because he didn't
enjoy seeing his work on YouTube next to "related artists"
("When you buy a Louis-Vuitton bag..."), reminding fans that his
father was in the Black Panthers and letting the crowd know that didn't hear
Joy Division's music when he was growing up. It made sense at the time, but it
was certainly a stream-of-consciousness diatribe.
"I had to learn about
giving, this whole album is about giving -- this whole process is about giving
... no f--ks at all," West said after memorably explaining his new outlook
as such: "I have a new strategy; it's called 'no strategy.' I have a plan
to sell more music it's called 'make better music.'"
All in all, it was a triumphant
night for West, who made sure to give every member of his team a shout-out and
reminded the audience to surround themselves with the best. "If I'm
standing next to someone, that means they're smarter than me," he said,
shirt soaked with sweat, before leaving a bit past midnight. "If I'm
standing next to someone, that means they're better at something than I am."
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