Qatari-owned Paris Saint-Germain made the biggest growth in 2012-13,
shooting up from 10th to 5th.
And Manchester City, owned by Abu Dhabi’s Shaikh Mansour bin Zayed Al
Nahyan, moved one place up the rankings to sixth place, aided by their
sponsorship deal with Etihad Airways.
Man City’s turnover rose by 17 percent to 271 million pounds ($449
million) despite the team failing to win a trophy last season.
Income at PSG soared by 180 percent to 398.8 million euros ($540 million)
as it won the French league for the first time in 19 years. The club’s global
profile was enhanced by David Beckham’s four-month spell in the France
championship-winning team.
The largest part of PSG’s income last season came from commercial deals
that yielded €255 million. Its sponsors include airline Emirates, kit supplier
Nike and the Qatar Tourism Authority.
“We expect to see them become a mainstay in the top five in years to come,
backed by their ambitious Qatari owners and strong commercial support,” said
Austin Houlihan of professional services firm Deloitte.
“The high-profile signing of David Beckham in the second half of the
2012-13 season only served to enhance the club’s worldwide profile.
Importantly, commercial success off the pitch is translating into improved
on-pitch performance for the club.”
Real on top
Real Madrid and Barcelona are football’s biggest moneymakers for the fifth
straight year, while Manchester United lost its place among the top three
biggest-earning clubs for the first time.
United, which is enduring a lackluster season under new manager David
Moyes, dropped to fourth behind European champion Bayern Munich in the Football
Money League compiled by accountancy firm Deloitte.
Two English Premier League rivals are directly below Manchester City on
the list, with Chelsea seeing turnover drop slightly to 260 million pounds
($431 million) and Arsenal’s rising to 243.6 million pounds ($404 million).
Madrid stayed top for the ninth straight year after revenue rose slightly
to 518.9 million euros ($703 million), while Spanish rival Barcelona had
revenues of 482.6 million euros ($654 million).
“Real Madrid remain firmly at the top of the Money League, even though the
club experienced a trophyless end to the 2012-13 season,” said Dan Jones, a
partner in the sports business group at Deloitte. “Despite tough economic
conditions, particularly within Spain, the club’s ability to generate
substantial commercial revenue both domestically and internationally is central
to their success.
“This helped widen the gap to their nearest rivals in the Money League,
Barcelona, to 36 million pounds. Both Spanish clubs enjoy substantial revenue
from individually negotiated broadcast deals, which is key in contributing to
their overall revenue advantage over their European peers.”
In Germany, Bayern’s income leapt 17 percent to 431.2 million euros ($584
million) as the German club won the Champions League, Bundesliga and German
Cup.
United’s growth was slower - 13 percent to 363.2 million pounds ($602
million) - as the team collected the Premier League title before manager Alex
Ferguson retired in May.
“It is the first time Manchester United have dropped out of the top three
but Bayern had an exceptional year,” Jones said. “Next year United will have
the Chevrolet (shirt sponsorship) deal plus other new commercial deals in their
figures, and the new Premier League TV deal so we are confident they will be
back in the top three.”
But in the Premier League, United is seventh, 14 points behind leader Arsenal,
with a fight to secure one of the four Champions League spots.
“The longer term depends in part what happens on the pitch and if they do
not qualify for next season’s Champions League that is probably worth 50
million euros directly in terms of money from TV and attendances at Old
Trafford,” Jones said.
No comments:
Post a Comment