Within 24 hours, it sold out---and "before" and "after" pictures of the entrepreneur set the internet ablaze. Three weeks later, sales approach 20,000 units and show no signs of slowing down. Although the product promotes itself as a “7 day fast acting dark spot remover,” many have criticized Dencia for not only promoting skin lightening, but self-hatred among women of color and more specifically, African women. Despite the backlash, Dencia stands behind Whitenicious and believes that she is in fact helping women overcome an obstacle. Here, Dencia tells her side of the story.
EM: So you know there’s been a lot of buzz about
you on the internet here lately. Everybody’s talking about your new skin care
line, Whitenicious. Tell me how you came up with [it.]
Dencia: And I’m happy that they’re talking because my
sales are skyrocketing. Anyway. A few months ago, I was coming back from
Switzerland. I sat by this chemist. He’s from Switzerland. We started talking about
all these things and he was like “You have really nice skin.” He asked me if I
was Puerto Rican by the way. I was like “No, I’m African.” We started talking
about skin care and stuff and then I told him how I’ve been doing all these
things, going to dermatologists for the problems. Every woman does that. Like
when you have a little spot on your face. I know I do. I’ll be running from
dermatologist to dermatologist trying to find something to get rid of the dark
spots. Unfortunately, all dermatologists will give you hydroquinone 4%. It
don’t matter if you’re as dark as Alek Wek or you’re as White as a blonde girl
from Malibu.
They’ll give you the same thing. So he was telling me that he
makes some products and that he has a line. He asked me if want to be the face
of it. And I was like you know what? We’ll talk about it. I had come up with
this mixture of things that I’ve been using, not for my skin but for my face
for like when I had dark spots or when I hyperpigmented anywhere on my body.
And so I sat down with him, we tested it, we looked at it, we added stuff and
then we came up with the product. I tested it on me and on my sisters. I have a
sister that has suffered with acne for a long time and she had dark spots. So
she used it and it worked really good. And I went on Facebook and I asked my
Facebook friends if they wanted to try it. They tried it, and it worked really
well. And mind you, this product doesn’t have hydroquinone, it doesn’t have
steroids, and it doesn’t have mercury.
So, when
the time came to pick out the name for the product, I was talking to my best
friend and she was telling me, if you’re picking out a name you have to look at
something that is attractive. When you see Whitenicious, you see the container,
you see the product, obviously you’re thinking this is gonna work, right?
That’s what you’re thinking. We came up with different names. You know, I was
coming up with all these glamorous things and my best friend was like “Nah,
‘Whitenicious’ is good.” And when she gave me the name, I was looking up
definitions of white. Ok let me define how I see white. (reads) “The color
white affects the mind and the body by aiding in mental clarity, promoting
feelings of fresh beginnings and renewal assisting in cleansing, clearing
obstacles and clutter and encouraging purification.” And guess what? Dark spots
is obstacles. Hyperpigmenation is obstacles.
EM: Is dark skin an obstacle?
Dencia: No. Dark skin is beautiful. Actually, I will
send you pictures of when I was 16. I’m not that lighter from when I was
younger, I’m not. The picture they’re passing around where I’m wearing the
animal print underwear, that picture was three years ago and that was a tan. If
anybody looks at that picture and you look at the oil on my skin, you would
know it’s a tan. And it’s funny because one of my friends who was at the photo
shoot with me that actually oiled me up with the tan sent me a message
yesterday.
She was like “Why are people going crazy about this picture when you were tanned on this picture?” I was never that dark in real life and I can send EBONY pictures of me when I was like 15, 16. And guess what? I don’t even care because they’re bringing me business. Because when you take that picture and you put a picture of Dencia darker, this is what you’re telling people – the product really works. And guess what? People really want to buy it. It’s what it is. I don’t really care.
She was like “Why are people going crazy about this picture when you were tanned on this picture?” I was never that dark in real life and I can send EBONY pictures of me when I was like 15, 16. And guess what? I don’t even care because they’re bringing me business. Because when you take that picture and you put a picture of Dencia darker, this is what you’re telling people – the product really works. And guess what? People really want to buy it. It’s what it is. I don’t really care.
EM: So…you haven’t bleached your skin, is what
you’re saying? You were tan in the before pictures?
Dencia: Have I…Has my skin lightened from when…like
from the past five years? Yes it has. It has. Has it drastically lightened? No
it hasn’t. Is it what people are saying? No it’s not.
EM: Okay. But do you understand people’s response
to the pictures? Because many people have become aware that skin bleaching is a
big phenomenon around the world, particularly in West Africa where you’re from.
And so then we see one picture of you or a few pictures of you where you look
browner and then we see this new picture of you, and not just that it’s a
picture of you per se, but an advertisement for a product called Whitenicious.
And then it says “Say goodbye to pigmentation and spots forever.”
Dencia: First of all when I did the photoshoot…let me
tell you something, I did the Whitenicious photo shoot on the 13th
of December, 2013. I just came back from Paris. I was in Europe for a month and
I was indoors. I don’t go outside a lot generally. If you’re light skinned and
you stay indoors a lot it’s gonna give you that pale look. And then I had just been
going back and forth to the hospital because I was not feeling too good.
My health is not very stable and it’s not because of anything with this, it’s something that I’ve had since I was a little girl. I was dehydrated and they gave me the drips to hydrate me. And when you come out with all those things, it makes you fresh and it gives you that pale look because you’ve not been out in the sun. That is why those pictures look like that. And everybody, even my sister said “Are you okay?” because they knew I was not feeling good. So it’s not about being pale because I’m bleaching my skin. It’s just because I stay indoors a lot and I take a lot of vitamins. Lots. And all those things have effects on your skin. And in the past I’ve probably taken medications that… you know there’s a lot of medications that have side effects of lightening your skin too.
My health is not very stable and it’s not because of anything with this, it’s something that I’ve had since I was a little girl. I was dehydrated and they gave me the drips to hydrate me. And when you come out with all those things, it makes you fresh and it gives you that pale look because you’ve not been out in the sun. That is why those pictures look like that. And everybody, even my sister said “Are you okay?” because they knew I was not feeling good. So it’s not about being pale because I’m bleaching my skin. It’s just because I stay indoors a lot and I take a lot of vitamins. Lots. And all those things have effects on your skin. And in the past I’ve probably taken medications that… you know there’s a lot of medications that have side effects of lightening your skin too.
And
anyway, the picture clearly says “Say goodbye to dark spots and
hyperpigmentation.” I’m not saying “say goodbye to your Black skin and try to
be like Dencia.” That’s not what I’m saying. I’m saying “say goodbye to dark
spots and hyperpigmentation.” Now did I choose to do beginning pictures for a
reason? Yes, I did. I did that because sexy sells. Period. I have men, White
men, Black men, buying Whitenicous. Guess what is attracting them? Those
pictures. And guess what they’re using it for? Dark spots. Not to bleach their
entire skin. I don’t think a White man is trying to bleach his skin.
Trust me,
I’ve been running this business for the past three weeks and I’ve read all
these emails from girls telling me about how they have this hyperpigmentation,
how they have these dark spots. I have seen so many pictures. These girls are
not trying to bleach their skin. They’re just trying to get rid of these little
things that is making them feel uncomfortable, you know?
EM: I hear you, I do. And you’re right, many women
of African descent, many women of color, we do suffer from hyperpigmentation.
So there are lots of products on the market that work to fade out those spots,
if you will. But there are also products… and you know this, especially in West
Africa. We see the billboards, we see them in the markets, we see the women
with all of the damage on their skin – there are products out there that are
used to bleach the skin. Your product is called Whitenicious, of course people
will buy it because they want to bleach.
Dencia: Ok. Will Whitenicious bleach your skin if you
use it on all your skin? Yes, it will.
Are we selling Whitenicous for that purpose? No, we’re not. Whitenicous comes in 30 ml and 60ml. You cannot use the 60 ml to bleach your whole skin. It’s impossible. And that costs about $150 each. 60 ml can’t even go on your whole feet. I don’t see anybody spending all that money to bleach their entire skin. I don’t see that happening. Now, do I have customers who come and buy stuff for over $2000? Yes, I do. Do I ask them what they want to do with it? No, I don’t. Do I know what they want to do with it? No, I don’t care because it’s their money, it’s how they want to spend it.
Are we selling Whitenicous for that purpose? No, we’re not. Whitenicous comes in 30 ml and 60ml. You cannot use the 60 ml to bleach your whole skin. It’s impossible. And that costs about $150 each. 60 ml can’t even go on your whole feet. I don’t see anybody spending all that money to bleach their entire skin. I don’t see that happening. Now, do I have customers who come and buy stuff for over $2000? Yes, I do. Do I ask them what they want to do with it? No, I don’t. Do I know what they want to do with it? No, I don’t care because it’s their money, it’s how they want to spend it.
EM: I want to go back to something you said earlier.
About your definition of white having to do with purification and clearing
obstacles. Ok so that sounds like how the dictionary might define white. But
what about how society defines white? You know that for many African people
they see white--as in White people--as better. Still. And for some of the women
who bleach, not that they are trying to be White women per se. No, not at all.
But what they are trying to do is to gain access to whatever it is they see
White people having, whether that’s being seen as being beautiful or making
more money or being more successful in society. And so people look at your ad,
it’s called Whitenicious. They see Dencia in a way that they’ve never seen her
before. Whether you care or not, whether it was your intention or not, do you
understand that the success of your product could be because people think that
they can use it to get as white as you?
Dencia: No, that’s not how I see it. This is how I see
it. Everybody that has something negative to say, 1- doesn’t need it and 2 -
don’t have the money to buy it. First of all, let me clear this up. As of now
80% of people that buy my products are African American. It’s not Africans.
People are saying that it’s Africans because they think I live in Africa. I go
back and forth but I live here. I can send you the stats - it is African
Americans. I have to be honest with you – I have TV personalities buying
Whitenicious for over $1000. People who work for TV stations like Fox. I have
celebrities buying Whitenicous and all of these people are African Americans,
they are not Africans. My African market is just 10% because guess what? They
don’t have credit cards to buy the products and I’m only taking credit cards or
PayPal. And they don’t have that access, do you get what I’m saying? It’s these
people that can access that.
Now, my
other 10% is White people – I have White people from Europe, America, and
everywhere buying Whitenicious. Now, I’m thinking to myself, what do they want
to do with it? Of course they’re not trying to bleach their skin. Are Black
people trying to get White to be accepted in society? No, I don’t think so. Now
I can’t speak for everybody but first of all, White people love the darker
skinned Africans. They like the African that is Alek Wek. There’s no in between
for them. It’s extreme. You’re either at A or you’re at Z. Now, do you think
Africans are lightening to appeal to the White man? No, they’re not because the
White man doesn’t even like the light Africans. They like the Black Africans.
Look at all the Africans that are successful in the world. They are as Black as
Alek Wek. And if I was as Black as Alek Wek, I would never ever use anything on
my skin. Trust me I wouldn’t.
EM” And I hear you in terms of those extremes,
you’re right. Alek Wek, dark. Lupita N’yongo, dark. The mainstream loves that.
And you’re right, there’s no in between or appreciation for in-between colors.
So did you feel like because you weren’t that extreme color that you needed to
kind of move to the other end of the spectrum?
Dencia: Honestly? Yes, I do feel that that is why I did
it. I used to tan a lot. When I moved to America and I moved to L.A. I used to
tan a lot to be dark like you see on that one picture because I wanted to
appeal. I wanted to be an African. I wanted to come out as an African because
that is what was winning. The dark African. And I would tan and but then I
looked at it like, ‘you cannot go darker than you are. You can’t.
There’s nothing in the world that can make you go darker than you are. But guess what? There’s something in the world that can make you lighter than you are.’ And listen, I grew up being a sickly. I’m always constantly sick and from the time I was a little girl. I’m not going to do anything that will put my life at risk because God has given me so many opportunities to be alive. Contrary to what people are saying “Oh, this is going to cause you cancer.” No, it wouldn’t. Whitening your skin will not cause you cancer. There is no, how do they call this thing?
There’s nothing in the world that can make you go darker than you are. But guess what? There’s something in the world that can make you lighter than you are.’ And listen, I grew up being a sickly. I’m always constantly sick and from the time I was a little girl. I’m not going to do anything that will put my life at risk because God has given me so many opportunities to be alive. Contrary to what people are saying “Oh, this is going to cause you cancer.” No, it wouldn’t. Whitening your skin will not cause you cancer. There is no, how do they call this thing?
EM: Medical research?
Dencia: Yes, there is no medical research!
EM: But there is.
Dencia: That it causes cancer?
EM: Yes!
Dencia: But guess what? The air you breathe outside
causes you cancer. Everything in the world causes cancer.
EM: If I tell you that for the last 40 years
dermatologists all over the world, many of whom are in Senegal, in Nigeria, in
Ghana, have done research to show that bleaching products, particularly those
products with hydroquinone and corticosteroids, those products stop the
production of melanin. And you know in West Africa we need melanin to protect
our skin from the sun’s harmful rays. Naturally African people don’t get skin
cancer because of how much melanin we have. But when we stop producing melanin,
we make ourselves susceptible to skin cancer. And so because of that, because
of skin bleaching, and because of the use of these products, we see an increase
in the numbers of cases of skin cancer in Africa, when that wasn’t a medical
issue that we suffered from before. Do you understand? So if I tell you,
Dencia, yes you can get skin cancer from lightening your skin, are you
concerned?
Dencia; You know what? I’m not. First of all, body lotion
cannot stop melanin. Melanin comes from inside, not externally. That’s why
people still have hyperpigmentation. You can bleach your skin all you want you
will still produce melanin. Body lotion does not stop your melanin from coming.
It does not.
EM: But it does.
Dencia: I can assure you. It does not. It doesn’t, you
can’t rub oil on your skin and stop melanin. It is something your body produces
from inside. That doesn’t even make sense. And now, secondly, if hydroquinone
and all those things cause cancer why do dermatologists in America still
prescribe it? Straight up. Why do they do that if it causes cancer? Why is it
FDA approved in America if it causes cancer?
EM: We can go back and forth about the medical
evidence. And there is medical evidence. Hydroquinone is approved because it
was originally created for White bodies and White people don’t need melanin in
the ways that Black people do. Now that they prescribe it to Black bodies, or
bodies that have higher doses of melanin, we see more of these damaging
effects. And it’s not that hydroquinone by itself causes cancer. It’s the
higher, unregulated doses that we find in other so-called Third World
countries, mixed with the steroids and other things. Prolonged used over time
while still having to be under the hot sun is what causes cancer. In the United
States you’re not supposed to be able to get more than 2% without a
prescription, and only up to 4% with a prescription, but when you travel to
other places in the world, you can find upwards of 25-30% of hydroquinone in
these products.
Denicia: Yeah, well, Whitenicious doesn’t have
hydroquinone and it doesn’t have steroids and it doesn’t have mercury because
guess what? I’m not gonna put those things on my body because I am very
conscious when it comes to my health. My grandmother spent millions on me as a
child growing up being sick and I’m not gonna grow up and mess up my life after
all that money was spent to keep me alive. And anybody who knows me knows that
I’m the girl who will go to the doctor for anything. My doctor is tired of
seeing me by the way. And I can assure you that they’ve tested me for
everything and it’s never caused me any harm. I’m being honest. If you want, I
will send
you my medical records. I don’t mind doing that. I’m one of those people who speaks with facts and I speak out of experience. Again, Whitenicious clearly states, “Say goodbye to dark spots and hyperpigmentation.” If a Black person thinks their whole body is hyperpigmentation then so be it. I don’t know what to say.
you my medical records. I don’t mind doing that. I’m one of those people who speaks with facts and I speak out of experience. Again, Whitenicious clearly states, “Say goodbye to dark spots and hyperpigmentation.” If a Black person thinks their whole body is hyperpigmentation then so be it. I don’t know what to say.
EM: But you know? That’s what’s funny, Dencia. When
I first looked at the ad and saw the words that was the same thing I said, but
I was talking about you. [I thought] ‘So you think your whole body is a spot?’
Dencia: No, I do not. Look, with Whitenicious honestly
my intention is not to sell to the average dark-skinned person. I’m not saying
that you should lighten your skin, it’s better. It’s not. I have nieces and
nephews who are dark. And I mean dark. And they will not tell you anything but
my auntie tells me that I am beautiful the way that I am and that I should
never mess with my skin. Any dark person I know will tell you. And I remember
this little girl from Africa sent me an email and she said she gets laughed at
in school and gets bullied because she’s dark. She said she has all these dark
spots and she wants me to help her with Whitenicious so she can have a better
skin tone. I told her to send me her picture. So she sent it and I looked at
her and she’s very beautiful. Gorgeous. Very beautiful. She does have some dark
spots here and there but she’s really beautiful. I sent her back a message and
I told her to send her phone number. She sent it, I called her, I spoke to her.
In the beginning she was pissed off that I didn’t want her to get light but
after talking to her she understood where I was coming from. I told her she was
beautiful. And I talk to her here and there because I want to encourage her
that you should not let people get to you. Don’t do something because people
want you to do it.
EM: So you didn’t help her? You didn’t help her
lighten her skin?
Dencia: No, and I will not do that to her because guess
what? She’s a beautiful dark-skinned girl. She’s beautiful.
EM: But what about you? Now when I look at the
before picture, and I know you said you were tan, but I’m looking at a woman
who’s beautiful. Beautiful skin color, rich skin tone. And then the after
picture I see a woman who’s very pale. I can’t see any color, or any
undertones. When you look back and you look at those pictures, when you see
Dencia before, what about her? Did you think she was pretty?
Dencia: I’ve always been a beautiful girl. It didn’t
matter if I was Black, White, yellow, blue, green. I have always been a very
beautiful girl. It didn’t matter. Do I look more beautiful than I was before?
Did I look more beautiful before than I am now? No. My beauty is who I am
inside and out. It’s what is in my heart, it’s what I do for people, [and] it’s
what I read in the Bible that makes me a better person. Do you get what I’m
saying? I read the Bible a lot and I don’t see any place in the Bible that says
that “If you bleach yourself, if you change your skin color, it’s a sin.” I
have never seen that so please, if you’ve seen it let me know so I can go read
that part of the Bible.
EM: Okay so I’m looking at this one article online,
and it has the same picture you were talking about on it. The before picture
with you in the leopard underwear and the title says that skin bleaching is
self-hatred and it suggests that you have a lack of self-love.
Dencia: (laughing) That’s funny. Do you know why I’m
laughing? It’s funny because I come from a really large family but I have
always been the center of attention in my family. I get everything I want. My
family told me every time I was beautiful. They treated me like a princess. And
in school I was always the popular girl everybody wanted to hang with,
everybody wanted to be friends with. I was loved. Do I love myself? Hell yeah!
I love myself a lot. I love myself, my family loves me, I’ve gotten nothing but
love from people. Do I get hate from outside? Yes. Did I get insulted? Yes. Did
I let that get to me? No. Was I ever bullied? No. You can’t even bully Dencia.
You can’t. So it’s not about self-hate. Do the people who bleach their hair,
the people who put perm on their hair, do they hate themselves? No. I don’t
think they do. People who wear contacts, do they hate themselves? No. I don’t
think they do. People who put fake nails, fake eyelashes, fake Brazilian hair
and all those things, do they hate themselves? No they don’t.
EM: Why do you think they do it?
Dencia: Because they like it. They think it looks good.
Does that mean that people who wear those things hate themselves? No. It’s just
because they think it looks good. Thinking something looks good doesn’t mean
you hate what you have. You see what I’m saying? That’s how I see it. And
everybody who was questioning Dencia about her skin does all of the things I
just listed. Does it mean they hate themselves? If they think I changed my skin
because they think I hate myself then they hate themselves too because putting
fake lashes, you’re changing yourself. Straightening your hair, wearing fake
hair, it means the whole world hates themselves right?
EM: Good question. So why did you decide to lighten
your skin?
Dencia: Why did I get a couple of shades lighter than I
was? That’s a personal choice. That is what I wanted to be. And honestly, I
just wanted to. I’m very daring. I like trying things. I’m not doing it because
I wanna have boyfriends. And I’m not doing it because I want anybody to accept
me. It’s because I just wanted to do it.
EM: Did you think it would make you more successful
as an artist?
DENCIA: No, it wouldn’t and it didn’t. But you see what
just happened in America with this whole Whitenicious thing? Last year I was
telling my sister and her husband that I’m gonna take over the world in 2014.
I’m gonna be talked about every where in this world. And that is what happened.
But unfortunately it happened…well it’s not unfortunate, but it happened with
Whitenicious. …
EM: So then you lightening your skin got you the
attention that you wanted?
DENCIA: Actually, you know what? I’m not looking for
attention, I’m not trying to be famous, I’m trying to be rich. Don’t get it
twisted. I’m not trying to be broke and famous.
EM: But Whitenicious is making you rich.
DENCIA: Is Whitenicious making me rich? Whitenicious
is putting money in my pocket but it’s not as much as the money that I have
spent being a celebrity. It hasn’t gotten to that point. Trust me I’ve made a
lot of money off Whitenicous in 3 weeks. A lot of money. A lot of money that I
didn’t even expect. And I’m using it to build an orphanage in Cameroon. I’ve
always wanted to build an orphanage but the only way that I could really
realize this project was by starting a business. And then Whitenicious
fortunately happened.
EM: But why Whitenicious? Out of all the business
that you could have engaged in, why Whitenicious?
DENCIA: Why Whitenicious? Because that’s a business
that no celebrity is doing. A lot of celebrities have lightened their skin, we
all know them. Them Beyoncés, them Rihannas, them Nicki Minajs. But nobody has
been honest. This is about honesty. This is about being yourself. You get what
I’m saying? For me, Dencia to step out and do this thing knowing that I’ll get
so much backlash that is because I’m honest with myself and I’m comfortable
with who I am.
EM: So you don’t really care about the backlash?
DENCIA: No. No, I do not. I have more important things
going on in my life. I have my health, I have my career, I have so many things.
I have an orphanage I’m trying to build. Where do I have time to sit and think
of these people? I don’t. Because I don’t really feel bad about everything you
guys are saying, I don’t. Because “she, me, her I don’t care” in my Tamar
voice. You guys talk sh*t about everybody. You guys have said too much sh*t
about Beyonce, Nicki Minaj, Rihanna, but guess what? They’re winning. They’re
at the top of their game. Why don’t you just see that what you’re doing is not
helping you.
or them
and just try to better yourself and be successful and bring out something.
Instead of sitting there and bashing Whitenicious how about somebody bring out
Blackenicious? Then we’ll know that you’re doing something instead of being
ignorant. So keep talking. I don’t care because my sales are skyrocketing. They
have all these stories talking so much s*it and it’s funny because people come
and they’ll tweet, “Where can I buy Whitenicious? I just read about it on
Bossip.” I take negative and turn it into positive.
EM: So Whitenicious is hugely successful. You sold
out in how long?
DENCIA: We sold out in like 24 hours. We actually
started Whitenicious with 5,000 products and we’re at 15,000 right now.
EM: So you started with 5,000 and that sold out in
24 hours? And then you went back to production?
DENCIA: Yes, and we’re at 15,000 and before this week
ends we’ll be at 20,000. And we have back orders. I wanted to go for glamour, I
wanted to go all out. You see how the container is all beautiful? That is the
trick. Most people don’t even buy Whitenicous because of what is inside, it’s
what is outside. It’s what it is.
EM: Okay, so [as of] right now today, you’ve sold
15,000?
DENCIA: Over 15,000. And we’re back ordered. But you
know we’re working, my team is working hours on hours. Like we didn’t expect
it. Whitenicious is bigger than Dencia right now. I have major companies
sending me emails that they want to talk to me about Whitenicious. I have big
department stores wanting to carry Whitenicious. It’s bigger than me right now.
It is.
EM: What is the product line? Is it just a cream?
Or is it a complete line of products.
DENCIA: For now, it’s just the cream but I’m thinking
of making an oil and then a stretch mark oil. We’re still testing that. We’re
making skin oil and I’m testing that, trying that to see how it works. Oil is
very essential for your skin. Again it doesn’t matter how Black, White or blue
you are, oils are very, very essential.
EM: Now you know there have been all kinds of
products for hyperpigmentation, there are things that have been around for
years and I don’t know that they’ve been as successful as Whitenicious. What do
you think is the key to Whitenicious success? How do you sell out of 5,000
products in a day if it’s just for hyperpigmentation?
DENCIA: You know what? It’s God. Honestly, I don’t
know. Like I can’t even explain. I think its God. Everything I touch turns into
gold. And it’s not just today. I have run businesses before. My first I was
like 15. I had a hair salon and a clothing store. And it was really successful.
I just think some people are born to be what they are. It was really
successful. And if you believe in yourself and you believe in something and you
pray to God to make it successful it’s gonna happen. It’s no way it won’t
happen. I have other things I could do. I have other things I am doing. Like
everything you see me wearing, I make them. I have made stuff for a lot of
celebrities in America.
I have made stuff for Nicki Minaj, I have made stuff for Christina Milian, I have made stuff for Lil’ Mama, I’ve made stuff for Rihanna. I’ve made stuff for many celebrities. I do design well. I do hair very well. You see all the hair I have on? The wigs or whatever? I make those wigs. I sew, I make shoes, I do all those things. Now, why didn’t I get in with these things to the market? Because it’s saturated. Everybody and their mama and their grandmama and grand uncles have clothing lines. Everybody is selling hair. Everybody is doing these things. I don’t follow the pack, I lead the pack. But my clothing line is still gonna come out, my shoe line is still gonna come out. I just do it exclusively for celebrities. I have a really big project I’m working on in America. When that project comes out, I’m gonna be able to market the other things that I have but for right now Whitenicious is a better market. Whitenicious markets itself. I don’t need to do nothing.
I have made stuff for Nicki Minaj, I have made stuff for Christina Milian, I have made stuff for Lil’ Mama, I’ve made stuff for Rihanna. I’ve made stuff for many celebrities. I do design well. I do hair very well. You see all the hair I have on? The wigs or whatever? I make those wigs. I sew, I make shoes, I do all those things. Now, why didn’t I get in with these things to the market? Because it’s saturated. Everybody and their mama and their grandmama and grand uncles have clothing lines. Everybody is selling hair. Everybody is doing these things. I don’t follow the pack, I lead the pack. But my clothing line is still gonna come out, my shoe line is still gonna come out. I just do it exclusively for celebrities. I have a really big project I’m working on in America. When that project comes out, I’m gonna be able to market the other things that I have but for right now Whitenicious is a better market. Whitenicious markets itself. I don’t need to do nothing.
EM: But you are the marketing. People look at you
and assume that Whitenicious is able to do that.
DENCIA: It’s not really that. It’s just that people
need the product. They see how it works. We put pictures of before and after,
it’s not about me. And people are amazed at it. And again, all these people
have these dark spots. Like people send me pictures and I feel so bad. Like
these girls will send me pictures of the dark spots on their faces and I’m like
wow. They don’t send me pictures like “Look at me, I wanna bleach my whole
skin. No. You’d be surprised. They don’t. In 10,000 emails it’s just like 10
people saying that “Oh I’m dark, I wanna whiten my skin like Dencia” or
whatever. And when they do that, we ask them to send pictures and when they
send me pictures, this is what I tell them – “You’re beautiful just the way you
are. Don’t try to be Dencia. Just try to be you.” Because I, Dencia I’m not
trying to be anybody but me. What I do with my skin as an adult is what I want,
it’s my choice. It’s not influenced by anybody. You get what I’m saying?
There’s
no place on my website that says bleach your whole skin. No. And if people took
time to read and comprehend they will understand better. We live in a world
where people just see headlines. And that is what is killing us Black people.
And that is what is killing us Black people. I tell you, my brother. We don’t
read. We don’t take time to understand. We’re busy insulting people. Why are
you sitting talking sh*t about Whitenicious when you could be talking some good
stuff and appreciating a girl who needs it somewhere? Why? There’s people who
come on Twitter and talk about being bullied and talk about how they’re
suffering from self issues. Why don’t you go and encourage them instead of
sitting and bashing Whitenicious. Why not help somebody who needs it? You get
what I’m saying?
EM: I do, I hear you. So last words? What’s the
last word from Dencia on Whitenicious?
DENCIA: I’m going to say that it’s important as human
beings to take our time to read and understand things instead of just assuming
and looking ignorant because that’s what a lot of people look like in my eyes.
Yeah, you might be mad that I said that, but it’s the honest truth.
Whitenicious is what it is. You guys don’t like people who are honest. Take
people for who they are and accept people for being honest about who they are,
what they do and all that. If I sat there and lied about everything about who I
was they would honor me, they would adore me.
And for
people out there looking at celebrities like their role models, you need to
find a role model that you know, that you see, that you watch everyday, that
you watch get better, that you watch grow, that you talk to. That is the best
way to make somebody a role model. Don’t look at us on TV, don’t look at us on
magazines and think we’re your role models. No, take out the positive things
and use it. Don’t try to look at the negatives. And please don’t believe
everything you read on the blogs. You can believe this what you’re reading on
EBONY so long as they transcribe it the right way.
Dencia has a style
ReplyDeleteMore grease to your elbow Dencia
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