Mr Moore’s finest hour was when he was used as the basis for Coca Cola’s computer-generated version of Santa Claus.
His plump
figure, fluffy white beard and caring smile made him a favourite with TV
companies and advertisers.
Other TV work
included a starring role in Morrisons supermarket’s 2005 Christmas advert, when
he bought carrots for his reindeer parked outside, to the amazement of
star-struck children.
In Burgess
Hill he was known for stepping in as Santa at various venues throughout
December as well as offering his services for charity.
Outside of
Christmas he worked as a taxi driver for Census Taxis and as a barman at the
King’s Head pub, in London Road.
In a feature
in the Financial Times in 2011 the then 84-year-old spoke of the intricacies of
the job.
He said:
“There are lots of things you need to watch out for. You can’t automatically
assume the adults with the child are their parent.
“You must
never assume a kid has both parents? I’ve had eight-year-olds whispering that
they’d like mummy to come home for Christmas. It’s good to talk to other people
to find out how they deal with these things.”
His funeral
will be held at 10.45am.

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