MTN Top Most Valuable African Brand Worth Over $5.4 Billion

According to Business Day reports,MTN has again topped the Brand Africa 100 list as the Most Admired and Most Valuable African Brand. At over $5.4 billion, MTN is the only African brand valued over a billion dollars..

South Africa’s telecommunications giant, at over $5.4 billion, MTN is also the only African brand valued over a billion dollars. The 2014 Brand Africa 100Ò rankings of the most admired and most valuable brands in sub-Saharan Africa were released last weekend at the Nairobi Stock Exchange in Kenya.

In the overall rankings, Coca-Cola toppled Nokia as the most admired brand in Africa, while MTN moved up a spot in the admiration ranks among Africans.

Responding on behalf of MTN, Jennifer Forrester, Executive for Marketing, MTN Group said, “While it is nice to again be acknowledged as Africa’s most valuable brand, it is even nicer to be ranked the most admired African brand, it means that MTN doesn’t just have a spot in our customers’ pocket book, but in their hearts and minds as well. A special thanks to our employees who are the best ambassadors of the MTN brand.”

Established in 2011, Brand Africa 100 measures and ranks the brands that consumers admire and their corresponding value. Brand Africa 100 was developed by Brand Africa in partnership with Brand Finance plc, the world’s leading independent valuation consultancy, and TNS, the globally respected consumer knowledge and information company, supported by Geopoll, the leading mobile survey platform with a database of nearly 200 million users in emerging markets, to create a unique index and ranking that recognises the most admired and valuable.

The 2014 Brand Africa 1000is based on a survey among a representative sample of eight countries, covering the major sub-Saharan Africa (SSA) regions to establish the base top 100 most admired brands. These countries are Ghana and Nigeria (West Africa); Kenya, Tanzania and Uganda (East Africa); DRC (Central Africa) and Mozambique and South Africa (Southern Africa). Collectively, these countries represent 51 percent (477m) of SSA population and 67 percent ($1,065 trillion) of Africa’s GDP. Their countries’ brands are also often the dominant brands with a dominant influence and consumer base within their regions.

It will be recalled that during the height of the Ebola crisis in Nigeria, MTN donated personal protective equipment (PPE) to the Lagos state government.

Business Day reports