Brian Munro premium scotch
brand “The Macallan” hosted some high net worth individuals to a luxury
interactive private tasting event.
The event was held on
Wednesday, February 24, 2016 at the prestigious intercontinental hotel at the
Private Milano restaurant.
Guests and Whisky
connoisseurs were given an opportunity to awaken and deepen the appreciation of
fine spirit, expand their knowledge of the different variations of the single
malt Scotch Whisky, and experience first-hand what makes The Macallan a cut above
the rest.
To kick off the 9-course
meal luxury event, Abayomi Ajao, the Head of Marketing introduced The Macallan
to the guests while the Managing Director of Brian Munro; Paul Wilson welcomed
the guests to the room and talked the guests through the importance of the
barrels, the finished product and the history of the Macallan.
While being serenaded with
various forms of entertainment from singers to violinists, Gbemi Olajide, the
Brand Manager, took the guests through the various tasting notes as they
sampled Macallan variants including the Amber, Sienna, Ruby & Rare Cask.
On display at the event was
the $6000 bottle of the premium Macallan; The Macallan ‘M’, that sparked
conversation around the room.
The evening wrapped up with
a toast to The Macallan as guests walked away with some additional knowledge
and appreciation for the single malt whisky.
The Macallan is available
for purchase at Luxeria Spirits; 16 Akin Adesola street, Victoria Island, Lagos
About The Macallan
The Macallan whisky is one
of the most sought after scotch having built a reputation for quality and
prestige.
They say Macallan is the
malt whisky by which all other single malts will be judged.
Produced in its Speyside
distillery since 1824, using only the finest natural ingredients the Macallan
is adored by Whisky Connoisseurs everywhere.
A key factor in the
production of this outstanding whisky is the quality of the oak casks in which
maturation takes place. These casks are the single greatest contributor to the
brand’s outstanding quality, natural colours and distinctive aromas and
flavours.
The Macallan spends more
than any other distillery in sourcing, crafting, seasoning and caring for its
casks. It uses Spanish sherry-seasoned oak casks which delivers flavours and aromas
of chocolate, orange, dried fruits and spices, American sherry-seasoned oak
casks which provide sweet citrus, spice, vanilla and oak flavours and aromas
and, lastly, American bourbon-seasoned oak barrels to give flavours and aromas
of sweet citrus, coconut and oak.
Of course words can provide
a good idea of what one might expect but it is only when you taste The Macallan
that you will experience the full realization of what we are talking about.
About The Macallan Luxury
Dinners
The Luxury Dinners are a
series of dinners aimed at introducing the Macallan to High Net Worth
Individuals in the respective countries. The dinner platform is used to promote
the brand, recruit consumers through tasting of the ranges and retain them through
a loyalty programme into The Macallan Elite Club.
The dinners comprises of
tasting the various ranges available in the specific countries in a dinner
setting while been entertained to good music.
Contact Information
For enquiries on The
Macallan please contact
Gbemi Olajide at
gbemiolajide@rumon-org.com
Brand Manager, Edrington
Brands Portfolio
Brian Munro Limited.
Or
Abayomi Ajao at
abayomiajao@rumon-org.com
Head of Marketing,
Brian Munro Limited
For all press related
matters please contact
Bukky Karibi-Whyte
bukky@bobbytaylorcompany.com
No comments:
Post a Comment