The ABN Group owners of the
prestigious Forbes Africa and CNBC Africa platforms have recently appointed
Peace Hyde as its new Head of Digital Media and Strategic Partnerships.
Hyde will still be
maintaining her current role as the West Africa Correspondent for the leading
business publication but will also head up the new digital platform,
www.ForbesAfrica.com and drive user and engagement as well as create ongoing
partnerships with brands and affiliates to cement the dominance of the magazine
which is the number 1 read business magazine amongst Africa’s affluent
according to a recent Ipsos EMS Survey.
“The publishing game has
changed dramatically in recent years. Forbes Africa has always had a passion
for celebrating the people changing Africa and our new digital platform is in
line with reaching that goal. The biggest trigger for the change we are
experiencing is the imminent shift to digital. Companies like Forbes Africa who
have already began investing in this direction as well as creating engaging
content will have a competitive advantage and we are excited that this new
medium will create a paradigm shift in the way our loyal readers consume
content”, says Hyde.
Forbes Africa is the
sixteenth local language edition of the highly successful Forbes magazine –
renowned for exploiting various matters as well as many listed based on the
level of global wealth and power, offering topics such as “The World’s Most
Powerful People” Global High Performers” and “The World Billionaires”. Forbes
Africa was launched in October 2011.
“The managing editor, Chris
Bishop is the visionary behind the immensely successful brand that we all love
today. In just 6 years, Chris has managed to create a platform that is not only
aspirational but also highlights the success stories from the continent while
still maintaining the glitz and glamour of the prestigious Forbes brand.
Through his guidance the new digital platform will have the same strict
editorial standard but now we are widening our scope across the African region
to pull in more stories that impact the continent as well as exciting content”,
says Hyde.
“Forbes Africa is now 6
years and with this major push towards digital media, the company is simply
carving out strategies to make us ready for the future. We are proud to appoint
Peace Hyde to this role to help drive engagement from our millennial audience
onto the online platform”, says Frederic Van Devyver, Executive Director, CNBC
Africa and Forbes Africa.
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