An Indian mobile phone
company, Lava, has launched operations in Nigeria to deliver valuable, reliable
and affordable technology champion series C1, A1, N1 and smartphone series Z81
AND Iris 51. The brand, which was launched in India in 2009, has established
operations in major emerging markets including Middle East (United Arab
Emirates, Saudi Arabia and Kuwait), Thailand, Nepal, Pakistan, Egypt, Ghana,
Kenya and so on.
Lava has developed centres
and manufacturing units, selling over 85 million handsets globally. To further
ensure customers' reach, Lava has partnered with RAYA to take up the
distribution of the phones through offline and online channels to penetrate the
Nigerian market.
Country Head, Lava, Sushil
Segal, said the brand had been building bridges to reach customers, adding,
"We try to make the right products; our dream is to empower people to do
more with their devices."
Also, Executive Director,
Lava West Africa, Rohit Singh, stressed, "We have a target to reach the
smallest markets in Nigeria with our range of products to meet every customer.
Nigeria is the biggest market in Africa and that is the potential we saw that
made us come."
For Chief Executive
Officer, RAYA, Egypt, Mr. Bassem Megahed, Nigeria presents big business
opportunity for the brand to sell despite competition, adding, "We still
have some space that we can feel in the market. We have been in Nigeria for 10
years through retailers and this is the first time we are trying
distribution."
Operators of the brand
believes that Nigeria also stands to benefit especially her economy, which
would receive positive boost from not only a mutually beneficial trade and
intellectual exchange, but also employment generation with the onset of
operations, which already has about 95 per cent local staff.
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