Queen
Elizabeth has honoured the UK’s biggest sex toy company with a top award.
Lovehoney, based in Bath, has received the Queen’s Award for Enterprise for "outstanding continuous growth" over the last six years.
The firm’s
overseas sales have grown from £12 million to £56 million since 2015.
The award
will allow Lovehoney to use the Queen’s Award emblem in advertising, marketing
and on packaging for five years, and is considered a symbol of quality and
success.
Debbie Bond,
Lovehoney’s chief commercial officer, said: "We are thrilled to have
received official recognition from the Queen.
"Her
Majesty has been a wonderful supporter of Lovehoney as we have grown into being
the world’s leading sexual wellness brand.
"Royal
patronage will help us to create more jobs at our Bath headquarters and in our
international offices and spread the sexual happiness message globally.
"The
Queen is the UK’s greatest trade ambassador and royal approval shows again how
mainstream shoppers and retail outlets are embracing sexual wellness products
as never before and appreciating their importance in improving overall
well-being – a particularly important message as we come out of lockdown after
a stressful year living with the pandemic."
The award has
been described as "the highest accolade for business success."
This is the
second time the company has received a Queen’s Award, after being given the
International Trade accolade five years ago.
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